- Global deliveries fell 10% to 279,449 cars, with China down 26% and Europe dropping 13%
- North America stayed flat while certified pre-owned jumped 11%
- Porsche’s flagship Taycan EV slumped 22% as the brand scrambles between electrification and combustion
Porsche spent 2025 watching its global sales fall 10%, stuck between an EV pivot it can’t commit to and combustion models regulators won’t let it sell.
Car sales worldwide dropped to 279,449 units, the sharpest fall the automaker powerhouse has seen since the aftermath of the worldwide financial crisis in 2009.
The most disappointing part of the story is China, down 26% to 41,938. In the past, China has been a market where Porsche ruled the streets, but now that market has moved on to faster and smarter Chinese EVs. Porsche is even reducing its dealership base in that market, which suggests there is a bumpy road ahead.
Europe wasn’t very generous either. Germany fell 16 per cent to 29,968 units, and the rest of Europe dropped 13 per cent to 66,340.
Porsche has explanations. EU cybersecurity rules created supply gaps and effectively knocked the combustion Macan out of Europe, with the 718 also caught in the mess. Regulations do bite, too.
But the deeper story is harsher. Porsche appears to have been caught mid-pivot between powertrains. It slowed or delayed some EV launches, then swung back toward combustion for safety’s sake, taking nearly a $2 billion in lost earnings along the way. That isn’t a clean strategy shift, that looks like a scramble.
America Holds Steady, Barely
North America sales, however, still provide a bit of hope, where sales did not drop but stayed flat. Porsche Cars North America even chalked up a “record” 76,219 retail deliveries, edging 2024 by just over 50 cars.
Considering how it’s going for Porsche, we could still call it a win.
The more telling number is in used cars. Certified pre-owned sales jumped 11% to 48,092. It feels like buyers want a Porsche, they just don’t want to pay new-car money or wait for the next product reset.
The model mix fills in the rest. The Macan led with 84,328 global deliveries, split between gas and electric depending on where you live. The 911 hit 51,583, because Porsche’s margin machine never stops.
But the Taycan fell 22% to 16,339, and it points to only one direction, that the company’s flagship EV is not pulling the brand forward right now.
The EV Bet Isn’t Paying Off Yet
On paper, electrification is creeping forward. About 34.4% of deliveries were electrified, with 22.2% fully electric and 12.1% plug-in hybrid.
Porsche calls this a “value over volume” strategy. That’s corporate shorthand for “we’re selling fewer cars, but at higher margins.” It works for now. It won’t be enough in markets moving faster than Porsche is.
Tariffs add more pressure. Porsche has no US factory, and the company has already flagged roughly $760 million in tariff exposure. If America stops being a steady cheque book, the rest of the numbers start to look brutal.
Porsche can sell 911s forever. The harder job is proving it can win the next decade without treating electrification as an optional extra.
