Ram is entering the SUV market for the first time. Stellantis CEO Antonio Filosa confirmed the brand is developing a large SUV scheduled for production in 2028.
The vehicle will be built at Warren Truck Assembly Plant in Michigan alongside the Jeep Grand Wagoneer.
This marks a massive expansion for Ram, which has remained purely truck focused since splitting from Dodge in 2009.
Filosa described the move as creating a much more comprehensive product range.
The new SUV joins a returning midsize pickup that could revive the Dakota nameplate. Both arrive in 2028.
The SUV will ride on the Ram 1500 truck platform. That gives it similar footprint and rugged capabilities.
The vehicle could carry the Ramcharger name now that the plug-in hybrid truck freed up that badge.
Two powertrains are planned, one with a traditional internal combustion engine and the other with a range-extended electric setup.
Stellantis is investing nearly $100 million to retool Warren Truck for the new model. This is part of the company’s larger $13 billion commitment to US operations over the next four years.
Final specifications remain confidential, but the SUV positions Ram directly against the Chevrolet Tahoe, Ford Expedition, and Jeep Grand Wagoneer.
Two new SRT performance products are arriving much sooner. Filosa revealed they’ll be unveiled in the coming months with utterly distinct value propositions.
One is almost certainly the TRX successor. Previous intel suggests production starts early next year with a supercharged 6.2-liter V8 making at least 700 horsepower and 650 pound-feet of torque.
Beating the F-150 Raptor R requires exceeding 720 horsepower. The second SRT variant is more mysterious.
The distinct value propositions comment suggests one model could be far more affordable than the TRX.
Two scenarios make sense. The Ram 1500 RHO could become an SRT variant. Or the company might be working on a dedicated street truck similar to The Dude concept recently unveiled at SEMA.
Ram’s year-to-date sales are up 26%. The new investment fuels continued growth as the brand transitions from a single-segment player into one competing across multiple categories.
The combination of proven truck DNA, performance-focused SRT variants, and hybrid technology could redefine Ram’s future.
The Warren plant currently builds the Jeep Grand Wagoneer. Adding Ram SUV production to that facility strengthens Stellantis’s domestic manufacturing footprint even as it expands into electrified and hybrid powertrains.
Five new models are planned for the next few years as part of broader North American product strategy.
The move signals confidence in the American market despite current global challenges. Ram enters passenger SUV territory backed by decades of truck-building expertise.
The first SUV could attract new buyers without alienating the brand’s loyal truck base. That balance determines whether this gamble pays off or becomes another Stellantis misstep.
