Two years after unveiling the Lanzador concept, the Italian supercar maker admits it has not locked in a strategy. A final decision is promised before 2026, but right now the brand is openly considering everything from full EVs to plug-in hybrids.
Rouven Mohr, Lamborghini’s Chief Technology Officer, told The Drive the company is watching markets closely. According to him, “there is not the push in the EV direction” in Lamborghini’s biggest regions, which makes committing risky. In other words, Sant’Agata is not ready to gamble its brand equity on technology customers might not buy.
The hesitation makes sense when you look at the wider luxury market. Mercedes has struggled to move EQS sedans. Rimac’s all-electric Nevera has shattered records but not sales targets. Even Ferrari is dragging its feet, leaning on hybrids before rolling out a battery-powered car of its own.
For Lamborghini, the stakes are even higher. This is a low-volume brand built on theatre and noise. Instant torque is great for numbers, but heavy battery packs dull the drama. The brand cannot afford to deliver a car that feels less special than its petrol predecessors.
Volkswagen Group ownership gives Lamborghini resources, but it also applies pressure. Porsche’s Taycan was a hit, and VW wants its other badges to follow suit. Still, Lamborghini has more to lose if it launches an EV that misses the mark. Buyers at this level expect more than a spec sheet.
That said, Lamborghini is not standing still. Mohr hinted at future tech that could read driver emotions and adjust the car’s behaviour in real time. Think sensors and AI shaping steering feel, throttle response and even suspension. It sounds futuristic, but it also risks crossing into gimmick territory.
The reality is Lamborghini has time. Its first full EV is not due until the end of the decade. Between now and then, hybrids will carry the brand, giving engineers breathing room to find the right recipe.
For now, the Lanzador remains a statement of intent, not a certainty. Buyers dreaming of an electric raging bull will need patience — and maybe a backup V12 in the garage.
