Ferrari just pulled back the curtain on its first electric car, and it’s bringing serious hardware to the EV party.
The Elettrica chassis unveiled at Maranello headquarters packs four electric motors delivering over 1,000 horsepower, one per wheel for individual traction control that current EVs can only dream about.
The completed car debuts next year with 193 mph top speed and at least 330 miles of range from a 122 kWh battery split across 15 modules. The company plans for EVs to make up roughly 20% of its lineup by the end of the decade.
Ferrari CEO Benedetto Vigna called it a historic day, stressing that the EV is an addition, not a transition.
The company targets just 20% of its lineup fully electric by 2030, down from previous 40% target.
Four motors enable individual wheel power modulation for maximum grip rather than relying on differentials to manage wheelspin.
Chief product development officer Gianmaria Fulgenzi dismissed current performance EVs as “elephants”, capable of straight line speed but failing miserably as compelling driving machines. Creating power in electric motors is easy, he noted. Cornering is what really matters.
The Elettrica steers each rear wheel independently, adjusting inside or outside of turns to manage or induce oversteer.
Active suspension debuted on the Purosangue SUV replaces traditional valves and oil with electric motors providing resistance, allowing damping and ride height adjustment independently at each corner nearly instantly.
Sound posed a unique challenge. Ferrari installed accelerometers inside rear motor casings picking up harmonic resonance, running it through digital amplifiers to create authentic sound directly from motors rather than fake starship noises.
The four-door, four-seat layout sits somewhere between grand tourer and SUV, designed for practicality and comfort. Twist a few steering wheel knobs and it tightens up, getting loud when you’re feeling rowdy.
The chassis and body use 75% recycled aluminum with the battery fully integrated into the floor lowering center of gravity for better performance.
Ferrari partnered with LoveFrom, the design house Jony Ive built after leaving Apple in 2019 and later sold to OpenAI for $6.5 billion.
This marks LoveFrom’s first automotive project, with minimalist vibe likely based on Ive’s previous work and his collection of classic British motoring icons.
Expected pricing starts at least $580,400, positioning it firmly in ultra luxury territory.
Ferrari faces less pressure than mainstream makers ahead of the 2035 EU fossil fuel ban, as wealthy customers can afford synthetic e-fuels for combustion engines. But younger buyers want electric options, making the Elettrica critical for long term relevance.
The technology journey started almost two decades ago with hybrid tech appearing in Formula One cars in 2009. Ferrari began selling hybrid road cars in 2019, gradually building toward full electrification.
We’ll find out next year if Ferrari can make an EV people actually want. Remember, back in 2011, Ferrari’s then CEO said it would never happen. Fourteen years later, it finally did.
