Alfa Romeo and Maserati are now united under a new creative banner. BOTTEGAFUORISERIE brings together two legendary Italian brands stretching from Modena to Turin and Arese.
This is more than a collaboration. It’s a manifesto for modern Italian luxury merging history with innovation.
Cristiano Fiorio leads the initiative as general manager. Fiorio brings years of experience from his recent role as Alfa Romeo’s Formula 1 manager through earlier 2025.
His work on projects like the Alfa Romeo 33 Stradale and motorsport programs showcased technical mastery and deep emotional connection to both brands.
The hub operates through four pillars. BOTTEGA creates ultra-limited production models showcasing engineering and design prowess. Think Alfa Romeo 33 Stradale and Maserati MCXtrema.
Each project is hand-built in Italy by elite designers, technicians, and artisans. Every creation is unique, crafted in close synergy with the client.
FUORISERIE handles personalization services. Dedicated design teams guide customers through color, material, and design innovations.
Any car from either brand is eligible including mass-produced models. The service is available at any dealership worldwide.
All customizations remain true to original design cues while transforming vehicles into personal statements of identity and taste.
CORSE advances performance engineering by applying motorsport learnings to road cars. This encompasses mechanical developments and aerodynamic tweaks.
Maserati’s recent victories including its GT2 European Series championship title in the AM Class prove that performance remains central to every creation.
LA STORIA preserves heritage through restoration and certification of classic vehicles. The program combines modern technology with old-world craftsmanship.
Each restoration becomes a dialogue between eras where the spirit of the original model is preserved while its expressive power is reimagined.
Experience centers anchor the initiative. The Alfa Romeo Museum in Arese represents a place where past, present, and future come together to inspire new ideas.
The Umberto Panini Maserati Collection in Modena celebrates brand heritage. Both locations are central to the experiential approach.
The joint venture marks a new era for both brands, reflecting a shared belief in Italian creativity, engineering, and craftsmanship.
It’s the first step in a wider transformation that will shape the future of Alfa Romeo and Maserati.
Jean-Philippe Imparato, Maserati CEO, praised the extraordinary joining of forces, saying BOTTEGAFUORISERIE is where vision meets reality.
Under the patronage of the Altagamma Foundation, BOTTEGAFUORISERIE aligns Italy’s most exclusive creative disciplines from coachbuilding to couture-level personalization.
Fiorio described his mission as honoring the legacy of both brands while writing the next chapter with boldness, beauty, and authenticity.
