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When Adrian Portelli lifted the curtain on his latest project, it was the culmination of an obsession that stretched more than two years.

The billionaire entrepreneur, known for appearances on The Block and for his growing empire of luxury cars and homes, grabbed headlines in 2023 when he craned his $3 million McLaren Senna GTR up 57 floors into his Melbourne penthouse.

Portelli’s Senna, reskinned in bronze, a finish more sculpture than speed machine. Image: @adrian_portelli

At the time, Portelli dismissed the stunt as simple marketing, though few would consider it simple. A “fully branded” car that sits as an enduring centrepiece which is as much for promotion of his LMCT Plus platform as personal satisfaction.

In his own words, “Why wouldn’t I want my car in my penthouse?” The idea was as audacious as it was impractical: a hypercar built only for the racetrack, unable to be registered on Australian roads, displayed instead like a bronze sculpture in a two-level penthouse valued at $39 million. But that’s exactly what Portelli did, taking to Instragam to show his 531K followers this morning.

A living room unlike any other, crowned by one of the rarest cars McLaren has ever built. Image: @adrian_portelli

The McLaren Senna GTR is already one of the rarest modern hypercars. Just seventy-five exist worldwide, each stripped of comforts and engineered for maximum downforce and speed. Its twin-turbo V8 produces more than 800 horsepower, and its bodywork is a study in aerodynamic obsession.

For most owners, this would be the perfect city-runner (although it’s not even road legal), that would live on a private circuit or in a climate-controlled garage behind bulletproof glass.

For Portelli, however, it became an art installation, mounted on a custom-built turntable so that it could be admired from every angle against Melbourne’s skyline.

From racetrack weapon to skyline centrepiece — a $3 million McLaren now rotating above the city. Image: @adrian_portelli

The process of installing it was an engineering feat in itself. Hoisting a three-million-dollar machine hundreds of metres into the air demanded specialist cranes, precise planning, and a level of nerve few would attempt.

Once in place, the car was wrapped in a bronze finish and displayed proudly a few hundred feet above the Melbourne skyline.

Whether admired as art or dismissed as extravagance, it achieves exactly what Portelli intended. Equal parts indulgence and metaphor; one that captures feeds, dominate headlines, and reinforces his reputation as a man who does not acknowledge limits.